Unbenanntes DokumentBuild trust. Reach the right target groups.
It is every company´s goal to make profits. In today´s highly competitive times the opportunities to easily find buyers
have become fewer. It has become very hard to differentiate a company simply by its products and services.
The company itself - its name, personality, image and competencies - have become a very important argument.
The choice for a product is driven by credibility, reliability, trust and liking.
Public Relations take over a leading part in this because they are the methodic,
target-oriented and continuous effort to build and permanently maintain mutual understanding and trust between
a company and its target groups.
Understanding is based as well on rational reasoning as on emotional relationships.
That's why Public Relations need to equally address intellect and feelings.
The aim: to obtain a long lasting relationship between company and target groups by means of a continuous dialogue.
For this we have a variety of instruments which lead to successful PR - even with a tight budget.
Advertisement is very expensive. An ad with four colors in a magazine can easily cost a few thousand Euros.
If the same amount is invested into Public Relations it is possible to address more relevant media than with a
single advertisement and achieve multiple press releases which will be located in the editorial part of the
magazine or newspaper, which increases their credibility.